about

My name is Anna Maria Zawadzka. I live and work in Gdańsk, Poland.

I do research in psychology: consumer, organizational and positive psychology.
I am paticularly interested in the following areas:

  • values, goals and well-being;
  • materialism vs. happiness of adolescents and adults;
  • self-motives, self-regulation vs. consumption and acquisition of goods;
  • psychological determinants of brand loyalty behaviour;
  • self-concept, power and consumer preferences;
  • work and well-being;
  • cross-cultural psychology.

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